An executive drops a religious comment in an interview; hours later, it spreads on Twitter and Facebook, with many fans swearing never to patronize his establishments again. A woman makes an off color joke on Twitter before getting on a plane to travel overseas; by the time she finishes her 11-hour flight, she has been […]
How to Avoid Social Media Snafus
It seems that every day another brand is raked over the coals for a mishap on social media. While this can often make people feel nervous about communicating with customers online, there are a few basic things you can put into place to help keep your brand’s reputation safe. Here are a few of the […]
Handling Executive Misconduct
When a leader of a company shows poor judgment, or behaves in a way that goes against the law or social norms, it can devastate the entire reputation of a business. When the issue stems from the CEO, it can be downright game changing. With a reputational issue like executive conduct, a company’s reputation and […]