Often, when we hear of corporate missteps, the stories after are all about what a company did wrong. This is why it is so refreshing to see a business like Starbucks, which recently handled a serious PR issue with compassion and aplomb. Instead of the marred reputation that often follows a public relations misstep, Starbucks […]
11 Crisis Communications Tips That Every Organization Should Master
You can never be sure when a crisis might strike your brand. In some cases, crises can be related to serious adverse events that can range from human disasters like active shooters to natural disasters like hurricanes or fires. In other cases, the disaster might just be a disaster for certain stakeholders, such as the need to […]
Your Reputation Command Center: Social Media Monitoring
Social media is an integral part of any modern businesses communication tools. It’s a way to engage with current or prospective clients. It is also a great way to gauge how people are feeling about your business specifically or your industry as a whole. When something heats up on social media, communication can go viral […]