Definition of a Crisis according to the Merriam-Webster Dictionary: a: an unstable or crucial time or state of affairs in which a decisive change is impending; especially : one with the distinct possibility of a highly undesirable outcome b: a situation that has reached a critical phase. The instability and pressure inherent during a crisis situation invokes …
Your Reputation Management Command Center: Making Your Brand Crisis-Ready
After a social media misstep, some bad publicity or another issue, it can feel like your brand is under attack, particularly if you do not have a reputation management command center to assist you during this crisis. Hundreds of angry internet denizens, many of whom have never done business with you, are retweeting and tweeting …
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Crisis Exercises: Why are they important?
We aren’t talking about side-bends or sit-ups here. This is a different type of New Year’s resolution and it’s about why you need to practice your incident and crisis response protocols through crisis exercises. Exercising means talking through a scenario that your plan is intended to navigate. Exercising helps your team to get more comfortable …
Crisis Communications 201: Crisis Protocols
Going beyond immediate knee-jerk responses to having a planned, coordinated approach to crises is the sign of a modern and mature organization. To plan for a crisis means a company is aware of potential risks and ready to respond in a coordinated manner. The best organizations are experts at proactively mitigating issues to prevent crises …
Crisis Communications 101: Good Response Tactics
Ring, ring. Hello? “Hi, this is Jane with the Wall Street Journal calling for comment on the recent incident caused by one of your executives. I’m on deadline.” Gulp. It’s time for some solid crisis communications response tactics. You are just learning that something even happened from this call. And they want you to comment …
Decision Making in Times of Crisis
Its Friday at 4 pm and you get the call. Something bad, perhaps really bad, just happened. You are in charge – so now what? Take a deep breath, and follow these tips to lead during a crisis: Gather all of the information: The facts are important – and often will trickle in over time. …
Crisis Communications – Friend or Foe?
Let’s take a break from the intense political happenings of the prior week to a little levity to your news cycle – and perhaps, some useful tips. Here is the scenario – your team is pretty well prepared for a disaster. You’ve done the drills, have the plans in place, and feel confident that executive …
Managing Uncertainty Podcast: Episode #1 – Shouldn’t we have a plan for alien invasion?
In this episode of the Managing Uncertainty Podcast, Bryghtpath Principal Consultant and CEO Bryan Strawser talks about the first question that any potential client asks: Shouldn’t I have a plan for alien invasion??! That’s not really the question, of course. What gets asked is this: Shouldn’t I have a plan for X?! That situation could …
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