• Menu
  • Skip to right header navigation
  • Skip to main content
  • Skip to secondary navigation
  • Skip to footer

Before Header

About Us | Articles | Free Resources | Podcast | YouTube Channel

Contact Us Subscribe

Bryghtpath

Business Continuity and Crisis Management Consultants

  • Start
        • Start your Resilience Journey

          Moving your organization – or your career – forward on your resilience journey can be a difficult and scary proposition.  Often, we find that prospective clients aren’t quite sure where to start.

          To help you along your journey, we’ve outlined below four curated collections geared towards momentum-building action and advice perfectly paired with your organization’s current stage of resilience.

        • I want to learn more about Resilience

        • We’re just getting started with our resilience program

        • We’re seeking to optimize & mature our resilience program

        • I’m a Resilience Professional seeking to further develop my skills

  • Company
        • About Bryghtpath

        • Our Core Values

        • Meet our Team

        • About Bryghtpath
          • Case Studies & Results
          • Certifications and Awards
          • Contact Bryghtpath
          • Contract Vehicles
          • Media & Professional Appearances
          • Our Clients
          • Our Proven Process
          • Security & Compliance
          • Strategic Partners
          • Work with Us
  • Capabilities
        • Our Capabilities
        • We help your organization strategically navigate uncertainty and disruption.

        • Case Studies & Results

        • Business Continuity as a Service

        • Business Continuity
          • Business Continuity - Overview
          • Business Continuity as a Service (BCaaS)
          • Business Continuity Software
          • Coaching
          • IT Disaster Recovery
          • Resiliency Diagnosis®️
        • Crisis Management
          • Crisis Management - Overview
          • Crisis Communications
          • Crisis Exercises
          • Cyber Crisis Exercises
          • Cyber Incident Response Planning
          • Crisis Playbook®️
          • Global Security Operations Center (GSOC)
          • Resiliency Diagnosis®️
        • Other Capabilities
          • Intelligence & Global Security Consulting
          • Speaking
          • Training
  • Courses & Training
        • Courses & Training

          We’ve created a number of free and premium courses that have helped thousands improve their skills, build more resilient organizations, and lead through organizations through difficult critical moments successfully.

        • Coaching
          • 1-on-1 Coaching Call
          • Private Backchannel
          • Private Coaching Program
        • Free Intro Courses
          • Overview
          • Business Continuity 101
          • Crisis Communications 101
          • Crisis Management 101
        • Premium Courses
          • Overview
          • Custom Training
          • 5-Day Business Continuity Accelerator
          • Communicating in the Critical Moment
          • Crisis Management Academy®️
          • Preparing for Careers in Resilience
  • Expertise
        • Our Expertise
        • Here at Bryghtpath, in our core values, we state that we are humbly confident in our resiliency expertise.

          We write, publish, speak, and train others constantly – striving to share our thought leadership publicly to advance our industry and exercise our curiosity by interacting with other leaders in our practice domains.

        • Ultimate Guide to Business Continuity

        • Ultimate Guide to Crisis Management

        • Case Studies & Results

        • Free Resources & Frameworks
          • Overview - Free Resources
          • Bryghtpath Frameworks
            • Bryghtpath Business Continuity Lifecycle
            • Bryghtpath Crisis Management Framework
            • Bryghtpath Exercise Maturity Model
            • Bryghtpath Global Security Framework
            • Bryghtpath Long-Term Recovery Framework
            • Bryghtpath Professional Reading List
            • Bryghtpath Workplace Violence & Threat Management Toolkit
          • Resiliency Professionals Facebook Group
          • Resource Library
          • Webinars & Videos
          • Whitepapers & Reports
        • Our Thoughts & Insights
          • Articles
          • Lead Through Disruption. Stay Ahead with Bryghtpath.
          • Managing Uncertainty Podcast
          • Media & Professional Appearances
          • YouTube Channel
        • Whitepapers & Reports
          • Global Security Operations Centers & Resilience
          • Managing the Whole Crisis: The Ransomware Challenge
          • Mastering Uncertainty: Strengthening Organizational Resilience
          • Social Activism Campaigns
          • The Resilience Roadmap: 250 Ways to Fortify your Business against Disruption
  • Industries
        • Our Industry Expertise

          Bryghtpath has extensive experience in a number of industries working with clients of all sizes, geographical locations, and business models. As a team, we possess, deep global operating experience on every continent around the world.

        • Industries Overview

        • Case Studies

        • Start your Journey

        • Education

          Education Icon
        • Finance

          Financial Services 800x800
        • Government

          Government Icon
        • Healthcare

          Healthcare Icon 800x800
        • Hospitality & Leisure

          Hospitality & Leisure Industry Icon 800x800
        • Life Sciences

          Life Sciences 800x800
        • Logistics

          Transportation & Logistics Industry Icon 800x800
        • Manufacturing

          Manufacturing Industry Icon 800x800
        • Non-Profits

          Non-Profit Industry Icon 800x800
        • Retail

          Retail Industry Icon 800x800
        • Tech & Media

          Communications Industry Icon 800x800
        • Utilities

          Power & Utilities Icon
  • Products
        • Our Products

          College Classroom - Mature Teacher
        • Crisis Playbook™️

        • Exercise in a Box™️

        • Exercise in a Day™️

        • Books
          • From Panic to Poise: Crisis Management in the Modern World
          • The Continuity Code: Mastering Business Resilience
        • Crisis Playbook™️
          • Overview
          • Active Shooter Plan
          • Emergency Response Guide
          • Fatality
          • Food/Product Recall
          • Protest
          • Violent Attack
        • Maturity Models
          • Overview
          • ASIS Workplace Violence and Active Assailant
          • FFEIC Maturity Model – Business Continuity
          • ISO 22301 – Business Continuity
          • ISO 22361 – Crisis Management
          • ISO 27031 - IT Disaster Recovery
          • NIST 800-53 Contingency Planning Maturity Model
        • Templates & More
          • After-Action Process & Templates
          • Awareness Collateral
          • Business Continuity Plan Templates
          • Crisis Management Plan Templates
          • Disaster Recovery Plan Templates
          • Job Descriptions
  •  

Mobile Menu

  • Start
  • Company
    • About Bryghtpath
      • Case Studies & Results
      • Certifications and Awards
      • Contact Bryghtpath
      • Contract Vehicles
      • Media & Professional Appearances
      • Our Clients
      • Our Proven Process
      • Security & Compliance
      • Strategic Partners
      • Work with Us
  • Capabilities
    • Our Capabilities
    • Business Continuity
      • Business Continuity – Overview
      • Business Continuity as a Service (BCaaS)
      • Business Continuity Software
      • Coaching
      • IT Disaster Recovery
      • Resiliency Diagnosis®️
    • Crisis Management
      • Crisis Management – Overview
      • Crisis Communications
      • Crisis Exercises
      • Cyber Crisis Exercises
      • Cyber Incident Response Planning
      • Crisis Playbook®️
      • Global Security Operations Center (GSOC)
      • Resiliency Diagnosis®️
    • Other Capabilities
      • Intelligence & Global Security Consulting
      • Speaking
      • Training
  • Courses & Training
    • Coaching
      • 1-on-1 Coaching Call
      • Private Backchannel
      • Private Coaching Program
    • Free Intro Courses
      • Overview
      • Business Continuity 101
      • Crisis Communications 101
      • Crisis Management 101
    • Premium Courses
      • Overview
      • Custom Training
      • 5-Day Business Continuity Accelerator
      • Communicating in the Critical Moment
      • Crisis Management Academy®️
      • Preparing for Careers in Resilience
  • Expertise
    • Our Expertise
    • Our Thoughts & Insights
      • Articles
      • Lead Through Disruption. Stay Ahead with Bryghtpath.
      • Managing Uncertainty Podcast
      • Media & Professional Appearances
      • YouTube Channel
    • Free Resources & Frameworks
      • Overview – Free Resources
      • Bryghtpath Frameworks
        • Bryghtpath Business Continuity Lifecycle
        • Bryghtpath Crisis Management Framework
        • Bryghtpath Exercise Maturity Model
        • Bryghtpath Global Security Framework
        • Bryghtpath Long-Term Recovery Framework
        • Bryghtpath Professional Reading List
        • Bryghtpath Workplace Violence & Threat Management Toolkit
      • Resiliency Professionals Facebook Group
      • Resource Library
      • Webinars & Videos
      • Whitepapers & Reports
    • Whitepapers & Reports
      • Global Security Operations Centers & Resilience
      • Managing the Whole Crisis: The Ransomware Challenge
      • Mastering Uncertainty: Strengthening Organizational Resilience
      • Social Activism Campaigns
      • The Resilience Roadmap: 250 Ways to Fortify your Business against Disruption
  • Industries
  • Products
    • Books
      • From Panic to Poise: Crisis Management in the Modern World
      • The Continuity Code: Mastering Business Resilience
    • Crisis Playbook™️
      • Overview
      • Active Shooter Plan
      • Emergency Response Guide
      • Fatality
      • Food/Product Recall
      • Protest
      • Violent Attack
    • Maturity Models
      • Overview
      • ASIS Workplace Violence and Active Assailant
      • FFEIC Maturity Model – Business Continuity
      • ISO 22301 – Business Continuity
      • ISO 22361 – Crisis Management
      • ISO 27031 – IT Disaster Recovery
      • NIST 800-53 Contingency Planning Maturity Model
    • Templates & More
      • After-Action Process & Templates
      • Awareness Collateral
      • Business Continuity Plan Templates
      • Crisis Management Plan Templates
      • Disaster Recovery Plan Templates
      • Job Descriptions
  •  

Before the Crisis: The Value of a Trusted Business Continuity & Crisis Management Advisor

You are here: Home / Business Continuity / Before the Crisis: The Value of a Trusted Business Continuity & Crisis Management Advisor

May 20, 2021 By //  by Bryan Strawser

Sometimes a Bryghtpath client will call my phone late at night or early in the morning.

They aren’t check-in calls or social calls. Something has happened at their company, and they’re calling to ask for help.

In my nearly 30 years working in business continuity & crisis management, I’ve received calls for:

  • Workplace fatalities
  • Active shooter incidents
  • Data breaches
  • Employees stranded in a foreign country during civil unrest
  • Natural disasters (hurricanes, earthquakes, tornados, etc.)
  • Executive malfeasance.

And many, many more.

And then there are national and global disruptions — like COVID-19. The ones that prompt phone calls and emails from every company we work with — all looking for help with their response.

Trusted-Advisor-Business-Disruptions Before the Crisis: The Value of a Trusted Business Continuity & Crisis Management Advisor

Every Company Deals With Business Disruptions and Crisis Situations

No one wants to think about having to manage a crisis situation at your business.

But this I can tell you: Your company will face crisis events and major business disruptions.

The question is: Are you prepared to respond? To take immediate action to keep your people safe? To react, adjust, and change to keep your business running — despite a disruption?

If you’re not sure, let me share some of the benefits of working with a trusted business continuity and crisis management expert before the next crisis happens.

1. An Outside Perspective So You Know Where You Stand

It’s not easy to know how your business continuity program compares to leading programs in other companies.

That’s why an outside perspective can be invaluable.

The first thing we do with companies here at Bryghtpath is help you understand the strength of your current business continuity program.

Using the ISO 22301 Standard for Business Continuity as our guide, we review all your current program capabilities and talk with  all your key employees and stakeholders.

From that research, we grade your company across a variety of metrics using our Bryghtpath Business Continuity Maturity Model. This process lets you know where you stand, and it identifies strengths, weaknesses, and opportunities for improvement. Then we compile all our observations into a comprehensive report we review with you and any executive stakeholders who’d like to attend.

N9JkaZ-l_i7Tvb7Ao4BBF53uBCxkhL9M6BUunikd_aABuQ5q6rhT2yOj-qCHD2AsGyW7qz2D-BlbfR86_uvj=s0 Before the Crisis: The Value of a Trusted Business Continuity & Crisis Management Advisor

2. Guaranteed Availability During a Disruption or Crisis Event

When a disruption happens, it will help tremendously if you have an established relationship with a business continuity and crisis management expert.

For example, at some point in March of 2020, your company had a senior leadership meeting to discuss the rapidly evolving COVID-19 pandemic.

Maybe you were in the room for that meeting. Maybe you were part of really difficult decisions — everything from the health of your employees to laying people off to cut costs.

If so, what was it like? Did you have a plan in place? Or were you forced to improvise?

We were very busy in March and April of 2020, as you might expect, but we had been even busier in late January and early February of 2020, helping companies prepare for the unexpected.

When COVID-19 hit, the companies we helped respond the fastest were the ones we were working with before the pandemic hit. We knew their businesses inside and out, and we understood their needs and their capabilities. As a result, we could move quickly to help them adjust operations to keep business running.

3. Help with Media Queries

Your phone rings. It’s a reporter from your local newspaper or TV station.

“We have a report that your CEO was arrested last night for driving while intoxicated. Do you want to comment?”

Would you know what to say?

Here’s another area where working with a business continuity and crisis management expert ahead of time can pay dividends.

We’ve worked with plenty of companies who have faced events like these. As part of our planning program, we help our clients prepare for disasters of all kinds — including PR and reputation management disasters like this one.

You’ll be glad to have us on call to help with the media when they start calling.

Trusted-Advisor-CEO-Drunk-Driving Before the Crisis: The Value of a Trusted Business Continuity & Crisis Management Advisor

4. Reputation Management and Proactive Messaging for Known Risks

Some businesses know in advance that a specific type of disruption is likely. For example, a business that operates cloud-based software will have downtime. It’s just a matter of when.

We call these “known risks.” For our clients with these known risks, we help them get ahead of these issues by working proactively before a disruption happens.

We do this in two ways.

First, we help them mitigate the frequency of disruptions by strengthening their systems and their processes however we can.

Second, we use proactive reputation management and PR strategies to mitigate the negative impact on their brand when disruptions happen.

When the inevitable occurs, these proactive efforts will minimize the negative impact to operations and your brand.

5. Executive Management and Board Management

Having an existing relationship with a business continuity and crisis management expert can be a major benefit when dealing with senior executives and boards of directors.

For example, a former colleague once called me from overseas. She was working for a major Fortune 500 company and was dealing with a brewing PR disaster involving charges of corruption and embezzlement at an overseas facility. There were even allegations that could have triggered a Foreign Corrupt Practices Act (FCPA) investigation, even though they were a complete falsehood.

The situation was changing rapidly, and her executive team and board members back in the United States were getting anxious about how to respond.

A few were advocating for a very aggressive response, one that would surely have backfired and caused far more trouble for the brand.

Her ask?

She wanted us to visit with her executive team to help them navigate the situation. She wanted us to calm their nerves and convince them to take a measured approach.

We went to her executive team and provided our recommendations based on experience, and it worked! The story never gained traction in the media, and the brand survived the event just fine.

We were able to do this for them because we had an existing relationship, a strong reputation, and we were trusted by the executive team and the board of directors.

Trusted-Advisor-C-Suite Before the Crisis: The Value of a Trusted Business Continuity & Crisis Management Advisor

6. Access to a Network of Information

If a major natural disaster happens in your location, where will you go for up-to-date information?

If a major political demonstration happens in your town — and it threatens to get out of control — how will you stay up to date with what’s happening?

When you work with a business continuity and crisis management expert like Bryghtpath, you gain access to a wide network of information that simply may not be available through local news sources.

We have contacts with national, state, and local agencies that can give you information during major crisis events and help you protect your business operations and recover more quickly.

The Value of a Trusted Advisor

Maybe you’re in the midst of a crisis right now.

Or maybe you’re new to your role, and you’re the beneficiary of fairly mature business continuity, crisis management, and resilience program.

Whatever your situation, the greatest value from working with business continuity and crisis management expert is access to our decades of experience and subject matter expertise.

We can help you prepare for the unexpected. We can help you prepare your plans, train your team, and communicate your efforts to your executive team and your board of directors.

And when the unexpected does happen, we can help you respond — quickly and effectively.

Bryghtpath works with the world’s leading brands to strategically manage uncertainty and disruption. Learn more about our approach to Business Continuity in our Ultimate Guide to Business Continuity and our approach to Crisis Management in our Ultimate Guide to Crisis Management.

Set up a call today to learn more about how we can help you improve resilience in your company.

Category: Business Continuity, Crisis ManagementTag: Bryan Strawser, bryghtpath, bryghtpath llc, Business Continuity, business continuity consultant, business continuity management, business continuity retainer, crisis consultant, crisis management, crisis management consultant, crisis retainer, retainer, strategic advice, strategic advisory, trusted advisor

About Bryan Strawser

Bryan Strawser is Founder, Principal, and Chief Executive at Bryghtpath LLC, a strategic advisory firm he founded in 2014. He has more than twenty-five years of experience in the areas of, business continuity, disaster recovery, crisis management, enterprise risk, intelligence, and crisis communications.

At Bryghtpath, Bryan leads a team of experts that offer strategic counsel and support to the world’s leading brands, public sector agencies, and nonprofit organizations to strategically navigate uncertainty and disruption.

Learn more about Bryan at this link.

Previous Post: « Business Continuity as a Service: How to Outsource Your Continuity Program
Next Post: What is a Business Impact Analysis (BIA)? »

Footer

Contact

BRYGHTPATH LLC
+1.612.235.6435

PO Box 131416
Saint Paul, MN 55113
USA


contact@bryghtpath.com

  • Facebook
  • LinkedIn
  • RSS
  • Twitter
  • YouTube

Our Capabilities

  • Business Continuity
    • Business Continuity as a Service (BCaaS)
    • Business Continuity Software
    • Coaching
    • IT Disaster Recovery Consulting Services
    • Resiliency Diagnosis®️
  • Crisis Communications
  • Crisis Management
    • Crisis Exercises
    • Cyber Crisis Exercises
    • Cyber Incident Response Planning
    • Global Security Operations Center (GSOC)
  • Speaking
  • Training

Our Free Courses

Business Continuity 101

Crisis Communications 101

Crisis Management 101

Our Premium Courses

5-Day Business Continuity Accelerator

Communicating in the Critical Moment

Crisis Management Academy®️

Preparing for Careers in Resilience

Our Products

After-Action Templates

Books

Business Continuity Plan Templates

Communications & Awareness Collateral Packages

Crisis Plan Templates

Crisis Playbook®

Disaster Recovery Templates

Exercise in a Box®

Exercise in a Day®

Maturity Models

Ready-Made Crisis Plans

Resilience Job Descriptions

Pre-made Processes & Templates

Site Footer

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.


Bryghtpath®, Crisis Management Academy®, Crisis Playbook®, Exercise in a Box®, Exercise in a Day®, Resiliency Diagnosis®, Resilience Operating Model™
and their respective logos are registered trademarks of Bryghtpath LLC in the United States and other countries.


About Bryghtpath LLC | Disclaimer | Privacy | Status Page | Terms of Use

Proudly powered by Mai Theme, the Genesis Framework, and Wordpress.